MARKETING & BRANDING YOUR CINEMA

(1 DAY WORKSHOP)

Although only a one day duration, the purpose of this course is to open the trainee’s mind and curiosity to operating a cinema as a “local” business. Topics covered are branding & business identity, the techniques of connecting your cinema to the local community, content selection as a marketing tool, defining your patrons and how to increase your cinema’s market reach. Further discussion will include how to use your staff as a marketing/promotion tool and how to train them for this purpose. The issue of why customers “leave” and how to prevent losing customers will be discussed. The benefit of exhibiting non-film content will be introduced and the how and why this is a win/win situation for your cinema and your patrons.

This is relevant training for all those responsible for answering the long-term profitability of a cinema. No prior courses are requisite. The trainee simply brings an open mind and inquisitive attitude. Class participation is highly encouraged.