MANAGING A CINEMA

The goal of this program is to review all aspects of cinema management from an operational viewpoint. It is designed for those who are open to exploring new concepts on how to operate and manage a cinema as a business requiring a unique management approach.

The operational/management issues to be covered include: concession and box office, advertising and promotions, safety and security, facility maintenance and upkeep, customer service, increasing off-hour theatre utilization, purchasing and vendor negotiations. Technical topics will include: projection room equipment overview and maintenance, projection room management and the important relationship in coordinating the content (pre-feature–feature–post-feature) with management functions, particularly concession operations. Also discussed will be staff hiring, firing, training, retention and the roles and responsibilities of box office and concession personnel, as well as, ushers and ticket-takers.

Many aspects of this program are hands-on and class participation and questions are highly encouraged.