THEATRE DESIGN & PLANNING

(1 DAY SEMINAR)

Cinema design and planning essentially revolves around how to optimize the whole presentation environment – entrance/lobby/foyer, auditoriums, interior space, concession/

service areas, and projection room – so as to make going to the movies a special ‘experience’ unavailable anywhere else.

Seating, sightlines, screens, acoustical wall design, lighting, architectural plans and general construction, will all be covered in this course. The concept of the 468 viewing rule will be discussed and the ideal presentation environment will be explored. The pros and cons of various seating configurations, and the sizing of auditoriums will be discussed.

Floor plans, interior elevations, HVAC, room reverberations, and many other topics in regard to the design of a modern cinema are considered and its environmental impact. This is a very compressed but comprehensive study taught by individuals involved in the build-out of numerous cinema projects. This course should be attended by anyone with an interest in the overall environment of a venue used for public presentations, or for those seeking more general knowledge of the important physical attributes of a cinema space.

DIGITAL CINEMA & 3D

An up-to-the-minute, detailed and thought-provoking seminar which will cover all aspects of the Digital Cinema saga. Presents the economics of “Big-D” and the industry’s ability to afford the cost of the current technology.

Thoroughly explores the advantages and disadvantages of D-Cinema to the studios, distributors, exhibitors, equipment manufacturers, and moviegoers. The Hollywood Studios Digital Cinema Initiative will be discussed and the impact of using D-Cinema for Hollywood programmed alternative content and the resurgence of 3D features.

All of the necessary D-Cinema equipment components will be discussed and their function explained. The integration and interfacing of existing sound and automation systems will be covered. Also discussed will be the operating and maintenance requirements.

Participants will leave with a full understanding of Digital Cinema – the technology, its impact, and when (if ever) the industry will fully embrace it.

MARKETING YOUR CINEMA

Although only a one day duration, the purpose of this course is to open the trainee’s mind and curiosity to operating a cinema as a “local” business. Topics covered are branding & business identity, the techniques of connecting your cinema to the local community, content selection as a marketing tool, defining your patrons and how to increase your cinema’s market reach. Further discussion will include how to use your staff as a marketing/promotion tool and how to train them for this purpose. The issue of why customers “leave” and how to prevent losing customers will be discussed. The benefit of exhibiting non-film content will be introduced and the how and why this is a win/win situation for your cinema and your patrons.

This is relevant training for all those responsible for answering the long-term profitability of a cinema. No prior courses are requisite. The trainee simply brings an open mind and inquisitive attitude. Class participation is highly encouraged.

CINEMA OWNERS/INVESTORS PROGRAM

(5 DAY WORKSHOP)

This five day training program is the most comprehensive offered at CTC. With one-on-one private instruction this training is for the serious current or potential cinema owner/operator or cinema project investor. It is a program for those looking to obtain a comprehensive study of the workings of the movie exhibition industry and how a cinema fits into this business landscape.

The subject matter covers all aspects of a cinema and can function as a test bed for participants wanting to validate their cinema project’s potential, or as a means of obtaining a large amount of knowledge regarding a build-out, expansion, or turnkey operation. This is a jam-packed, intensive program with day, as well as, evening instruction. You are literally immersed in the subject matter with the goal of leaving the program with a complete understanding of the hows, whys, and whats of a cinema with emphasis on present and future technology impacts.

All aspects of a cinema business are covered, including: technical, operational, marketing, staffing, concessions, MIS, product mix and pricing, and the business’s profit drivers. Past participants have brought their business plans with them for review and evaluation while attending this Program.

This Program is scheduled by appointment only.