CONCESSIONS: WHERE THE MONEY IS

This course provides a detailed look at concession operations from an analytical point of view. Conducted in a discussion format the goal is to provide each trainee the tools necessary to maximize concession profits.

A complete analysis of a cinema’s concession operations will be covered. The profit drivers of the three key concession sales tactics: Speed, Communication, and Value will be thoroughly discussed. Determining your patron’s buying resistance and why it’s best to push “middle pricing” will be reviewed along with the good and bad of combo sales and how to use combos to target customer groups.

What sells and what are the hot trends in concession and how these trends relate to buying behavior. The use of suggestive selling, staff incentives, rebate programs, volume discounts, coupons, customer reward programs and other concepts to increase returns will also be considered. Attendees will have the opportunity to discuss several successful new employee incentive techniques that are proven income generators.

A companion Program to the Managing A Cinema Course this must, one-of-a-kind training is for anyone managing (or responsible for) concession operations.